Brand positioning, strategic storytelling, and commercial visibility.
Inside Luxury Travel is the advisory and media platform of Varun Sharma: broadcaster, journalist, and strategic brand and communications advisor.
Varun works with founders and senior leadership teams to define market positioning, sharpen brand narrative, and elevate visibility to drive perception, demand and growth across global audiences.

650M+
Global audience
100+
Countries broadcast
£2m+
Revenue generated
150+
Countries visited


About
Varun Sharma is a senior media, marketing, branding, and communications leader with extensive experience across global television, journalism and digital platforms.
Varun is the founder and presenter of Inside Luxury Travel, a globally distributed television series broadcast in over 100 countries, reaching an estimated audience of more than 650 million viewers. Through this, he has interviewed senior leaders across aviation, hospitality and travel, developing a practical understanding of how premium brands are positioned, perceived and experienced at scale.
Alongside his broadcast work, Varun has held senior editorial and marketing roles, including Editor-in-Chief at BusinessClass.com, where he led global content, brand and communications strategy - driving audience growth, partnerships and commercial alignment through structured narrative and distribution.
His work sits across brand, communications and commercial strategy, ensuring how a business is positioned directly supports growth, demand and long-term value.
Today, he works directly with founders and senior leadership teams across brand positioning, communications strategy and commercial growth.
Brand Positioning
Define how your business is understood
Clarify your position in the market, sharpen your proposition, and ensure your brand reflects the level at which you operate. Focused on differentiation, credibility and commercial clarity.
Storytelling & Content
Communicate with clarity and authority
Develop a clear and consistent narrative across content, PR and communications. From editorial direction to thought leadership, ensuring your story is credible, consistent and directly supports demand, engagement and growth.
Profile & Visibility
Strengthen how you are seen
Strengthen how you are seen
Build brand and leadership presence across media, partnerships and strategic platforms. This includes how you show up, who you are associated with, and how your business is perceived to strengthen authority, relevance and demand.
Strategic Advisory
Align brand with commercial direction
Work directly with senior leadership on positioning, perception and growth strategy. Supporting key moments such as launches, repositioning and expansion to ensure brand, communication and commercial priorities are aligned.

Media, speaking & industry work
Television
Founder and presenter of Inside Luxury Travel, broadcast globally.
Podcast
Host of the Inside Luxury Travel podcast, featuring senior leaders across hospitality and aviation.
Speaking & Moderation
Regular moderator and speaker at international industry events and leadership forums.
Journalism & Commentary
Background across BBC, Bloomberg and international media, with ongoing industry commentary.

Portfolio
Client Success Stories
All Videos
All Videos


Maldives Four Seasons Landaa Girvaru Suite Review

Think Like a Marketer — Leora Halpern Lanz | Inside Luxury Travel podcast: Genuine Hospitality Ep.1

Maldives - Park Hyatt Haadaa Suite Review

Women in Hospitality — Nuran Kilani | Inside Luxury Travel podcast: Genuine Hospitality Ep.2
Get in touch
If you are building, repositioning or growing a business, Varun would be happy to hear from you.
All enquiries are reviewed directly.




